Frontlines Black Money Essay Example | Topics and Well Written Essays - 500 words

Frontlines Black Money - Essay Example From the perspective of a high-end chauffeur, it then details the lavish expenditures that accompanied the lifestyles of the Saudi princes immediately after the arms deal was completed and how he was instructed to refer all expenses to BAE. It then discusses how the Foreign Corruption Practices (FCPA) was formed in the United States during the Carter administration and how it makes United States laws against bribery the most strict in the world. Later, because of competitive disadvantages American companies were experiencing, the international community created the OECD to make it a world-wide offense. Even with these policies intact, large companies, such as BAE and the German company Siemens still found ways to work around the system. It discusses the Department of Justice’s (DOJ) 500 million dollar fine of KBR, a Halliburton subsidiary, for breaking United States anti-bribery laws. Eventually, a full scale investigation is launched by British investigators into the BAE scan dal and unearths a world-wide multi-billion dollar series of slush funds. An investigation is launched into BAE practices in Switzerland. Just as the investigation is supposed to unearth potent information, Prince Bandar visits with Tony Blair and informs him that if the investigation continues then the Saudis will stop cooperating with the British on anti-terrorism laws. This information, coupled with an apparent blackmail plot against the investigator, results in the investigation being dropped, with the Saudi connections to the United States being investigated further by the DOJ. The film ends on a somber note, concluding that the rules for the use of this ‘black money’ are different for the large corporations -- who can get away with it -- and the small businesses that face OECD

How Financial and Non Financial Metrics can be used for quantify the Essay - 1

How Financial and Non Financial Metrics can be used for quantify the effectiveness of marketing campaign (Marketing Analytics) - Essay Example Verhoef and Leeflang (2009) assert the idea of financial metrics and state that influence of marketing department in the organisation is positively associated with the financial performance of the firm. Importance and role of the financial metrics for the effectiveness of the marketing campaign can be clearly assessed from the B&K Distributors. The company integrated marketing and communication tool for building its access to the potential customers. The use of the financial measures revealed clear future potential. For example, the growth potential was estimated to increase at 6% as compared to the inflation rate of 3%. Similarly, increased fixed cost for the IT system integration was also justified with 1% as compared to the 3% of the other channels investment (Jeffery and Anfield, 2006). Hence, in the similar format the cost of the entire project is assessed against the revenue and cost savings. This empirical evidence provides sound basis for the decision making in alignment with the main objective of the business which revolves around profitability. However, the net and actual increase in return is not defined after discounting the investment against factors such as the cost o f capital which is 12% and has considerable impact on the return inflows. This makes the investment and the claimed benefits questionable. Also the marketing activities with long term objective are also required to reflect on other parameters such as increase in customer loyalty and image of the company etc. It is important to notice the measure to enhance the image of the company by signing contract with leading fast food chain did not fetch to B&K significant business from independent franchisees. The new plan of IT integration and respective financial metrics and growth projections are again silent on impact on above mentioned parameters. In no contradiction to this fact